
Toruń is a very special city. It's not short of impressive examples of historical architecture, new places that are the ideal venue for a meeting with friends, grand cultural events that attract thousands of spectators or cozy art happenings of every kind. Yet Toruń's greatest asset that has to be experienced are its people. Smiling, open people who create the magic of this place. The locals love their city, and they deserve the best city possible – Toruń being the European Capital of Culture 2016!
The "I Support Toruń" campaign has been launched on the Internet and in Toruń's public space to promote the above goal.
The original idea was simple, and the campaign relies on a clear message addressed to the public: "Show your support for Toruń. Submit your picture, and tell us a few words about yourself. What your name is, what you do. Let others see you". It all began with a group of 21 people who were invited to launch the campaign. This group of enthusiasts had a diverse social profile, including an actor, a cinema operator, a student, a restaurant owner, a motorcycle racer, a DJ, a designer and a confectioner,
"I come from Toruń, I support Toruń" – this is the motto of the social campaign supporting Toruń's candidacy for the title of the European Capital of Culture in 2016. People who became the "faces" of the campaign are volunteers motivated by the desire to support the city where they live, work and create. In the pictures posted on the campaign site at www.popieram.torun2016.eu and promotional leaflets, the participants introduce themselves by the first name, stating their occupation and hobby. The campaign advocates complete equality. Pop stars and carpenters support Toruń equally. Thanks to this approach, ordinary people became the heroes of the street. Be it a famous blues musician or a cinema operator, their votes are equally important in the ECC campaign.
The pictures of 21 supporters have been taken by Patryk Lewandowski, a student. They include both celebrities and ordinary people. The campaign also features actor Radek Smużny and his brother Dominik, a performer. There is DJ Ike, the vinyl king, Joanna Borowicz, the owner of the Róże and Zen cafe, Bogdan Nowakowski, an Old Town carpenter, and Jon Greene, an American in Toruń, the black coffee virtuoso of the Kona Coast Cafe. Kasia 'Kombi" Jankowska, culture animator of the Center for Contemporary Art, and Adam Pietrulewicz, Toruń's leading cinema operator, have also lent their image to the campaign.
As of recently, the pictures of campaign volunteers have been displayed on large mesh banners, billboards and posters in public space. Campaign participants also appear in short advertising spots on outdoor display screens at various locations throughout the city, on advertising screens in means of public transport and on the Toruń 2016 channel broadcast on YouTube. The video clips are also aired by Toruń's cable TV network. The spots starring Jon Green, an American who fell in love with Toruń, the Manchester band and actor Radosław Smużny are very trendy and impressive.
The campaign is rapidly extending its reach with more celebrities joining in spontaneously. The campaign site features pictures of actress Małgorzata Kożuchowska, writer Janusz L. Wiśniewski and head of the Polish Humanitarian Action Janina Ochojska.
Do campaign participants have to be registered residents of Toruń? Definitely not. The only requirement is a deep passion for the city and the desire to wish it well. We would like to encourage all Readers of Welcome To Toruń to support our city and join the fun!
与众不同之城——托伦市不仅富有令人惊叹的古代建筑,还拥有一些使你可以与朋友享受放飞心灵时光的现代化的好地方,这里举办盛大的文化活动来点燃人们的热情,以及丰富多彩的密友艺术活动。
不过微笑的、开放的人们是托伦市值得了解的最大的宝物。这样的一群人创造了我市的魅力。因此喜爱其城市的市民理所当然应享受更好的托伦,即要当选2016年欧洲文化之都的托伦!
对上述事实的信心表现在进行的“我支持托伦”活动。网上及在城市空间里都能够看到活动结果。
我们的想法很简单,向市民发出的通知澄清:“展现出你对托伦市的支持。将你的照片及自我介绍发给我们。告诉我们你姓什么,你做什么?使别人看到你”。我们的活动从二十一个人开始,请他们参与我们安排的活动。参与者有各色的人,包括演员、电影院商、大学生、饭馆经理、摩托车手、DJ、设计师、糖果制造人等。
“我的故乡在托伦,我支持托伦”是社会对托伦竞争“2016欧洲文化之都”支持行动的标语。出于对他们工作和生活的城市的支持,市民同意免费地将他们的形象作为活动的代言。
我们www.popieram.torun2016.eu网站上以及印发的宣传册上印有这些市民的照片。照片上有他们的自我介绍,他们告诉我们他们的名字和工作,或者他们的爱好。本活动公平的对待每一个人。无论是音乐之星还是木匠,关键是这些人都支持托伦市。这样,普通人便成为了托伦市街道的主人公。无论是演奏布鲁斯的音乐人还是电影院商,每一个人的选票都对托伦获得欧洲文化之都的称号具有同等重要的作用。
由Patryk Lewandowski大学生拍的照片上共有21位名人和普通人。
除了上述的参与者之外,还有演员Radek Smuzny及他兄弟——行为艺术家Dominik先生。
有DJ Ike - 黑胶老唱片大师和“玫瑰与禅”(Roze i Zen)咖啡吧经理Joanna Borowicz女士。此外,木匠房在老城的木匠Bogdan Nowakowski先生,在高品质的Kona Coast Cafe咖啡馆工作的美国人——Jon Greene,他是泡黑咖啡的大师。Kasia “Kombi” Jankowska当代艺术中心的文化活动主持者,托伦市电影院中最好的电影院商Adam Pietrulewicz先生也加入了该行动。
最近,在大型广告牌上、公共汽车上的宣传画都可以看到活动参与者的照片。此外,在托伦市各地户外大屏幕广告及广告牌,公共交通工具里的公共传媒以及YoutTube专门的网站Toruń 2016 上都可以看到宣传短片。
以现代技术创造的宣传短片——包括爱上了托伦的美国人Jon Green、Mancheser乐队以及演员Radoslaw Smuzny演出的短片——给观众留下了深刻的印象。
活动越来越被普遍接受,更多的名人逐渐开始主动参与活动。活动网站上可以查看波兰名人的照片,如:演员Malgorzata Korzuchowska ,作家Janusz L. Wisniewski,波兰人权组织经理(简称PAH)Janina Ochojska。
参与我们的活动需要住在托伦,或者与托伦市有任何关系吗?绝对不——只需要喜爱我们的城市,祝福它。我们相信”Welcome to Torun”的读者同样愿意支持我市及参加该娱乐活动。衷心的欢迎你!